Pakistan-based real estate marketplace Zameen.com has launched what it says is its biggest ever advertising campaign, ProPakistani reports.
The campaign is a combination of out-of-home and online elements.
The out-of-home (OOH) campaign consists of more than 250 billboards and 3,000 LED streamers (advertising screens).
According to the report, “The OOH campaign is simple yet effective, just showing the logo of Zameen.com on the classic ‘Pakistan Green’ background and its famous tagline ‘Har Pata, Humain Pata Hai’ [We know every address].”
OOH is being supplemented by digital marketing on Google, Facebook, Instagram, YouTube, TikTok, Snapchat, Twitter and LinkedIn, which the company says reached 100 million users within a week.
Founded in 2006, Zameen.com is the leading real estate marketplace in Pakistan. It had an average of 2.7 monthly million visits in the three months to May, putting it well ahead of rivals JagahOnline and Graana.com.
Zameen, which is majority owned by Dubai-based Dubizzle Group (formerly Emerging Markets Property Group), saw its revenue drop 43% year on year to AUD12.3 million ($8.4 million U.S.) in Q1 2023. This figure came from Malaysia-based online classifieds and marketplaces operator Frontier Digital Ventures, which holds 30% stakes in Zameen.
The AIM Group has contacted Zameen.com for further details about the campaign and will update this story if and when a response is received. – AimGroup