Frontier Digital Ventures (FDV)-owned — the leading marketplace horizontal in Chile — has unveiled a series of changes that it says are designed to “improve the user experience, boost business opportunities and increase ad views.”

According to the company’s promotional video, these features include tools to extend the reach and visualization of ads, an expansion in the number of categories and subcategories on the site, integrated CRM software and personalized search filters.

Moreover, the company has updated the website’s visual design, strengthened security measures to detect suspicious accounts and added additional contact methods, such as WhatsApp and ‘quick calls.’

In Q1 2024, revenue at Yapo fell by 22% year-on-year to A$1.8 million ($1.2 million U.S.), which FDV attributed to a reduction in demand for advertising, according to the latter’s most recent financial reporting.

“Yapo is progressing a platform transition … The project will enable Yapo to accelerate new product and feature deployment, streamline platform architecture, increase platform stability and reduce technical resource requirements and costs,” FDV stated.

Yapo is part of 360 LatAm, a holding company owned by Malaysia-based FDV. It acquired Yapo from Adevinta for $19.5 million U.S. in 2021. – AIM Group